AIR ZOOM 90 IT

Campaign for the Air Zoom 90 IT-- the iconic Air Max 90 adapted to be a spikeless golf shoe for the first time ever. This product was marketed as part of the Nike Golf Club Collection and was photographed with golfers Rory McIlroy and Michelle Wie with the visual concept centered around the infrared color way. This creative was used in digital and retail spaces.​​​​​​​
Credits:

CREATIVE DIRECTOR - MARK AVER
Art Directors - Mark Aver, Inese Silina
Designers - I Love Dust, Youngran Ryu, Landon Sanders, Ken Wang, Jamie Oelrich, Holly Johnson
Writers - Shamus Eaton, Mark Aver
Photographer - Carlos Serrao
Post Production - Upper Studio

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