FLYING INTO THE FUTURE
Digital journey for the launch of Nike’s Vaporfly Elite Next%, Nike’s first running shoe with a 3D printed upper. The Vaporfly elite next% was developed in collaboration with athlete Eliud Kipchoge for a year amidst his journey of breaking 2 hours in the marathon and was launched prior to the London Marathon. Images used in the campaign are detail photography of the Vaporfly Elite Next% as well as imagery from Kipchoge’s training camp in Kenya. the digital journey spanned across pr platforms as well as dotcom, app, and social spaces.
Digital journey for the launch of Nike’s Vaporfly Elite Next%, Nike’s first running shoe with a 3D printed upper. The Vaporfly elite next% was developed in collaboration with athlete Eliud Kipchoge for a year amidst his journey of breaking 2 hours in the marathon and was launched prior to the London Marathon. Images used in the campaign are detail photography of the Vaporfly Elite Next% as well as imagery from Kipchoge’s training camp in Kenya. the digital journey spanned across pr platforms as well as dotcom, app, and social spaces.
CREDITS
Creative Director – Jason Herkert
Art Director – Vincent Lowe
Designer – Tricia Chamberlain
Digital Design — Holly Johnson, Jon Reed
Writer – Nicole Fernandez
Creative Director – Jason Herkert
Art Director – Vincent Lowe
Designer – Tricia Chamberlain
Digital Design — Holly Johnson, Jon Reed
Writer – Nicole Fernandez