IT'S BETTER AS A MEMBER
The objective for this Membership programming was to provide global consistency in look, feel and messaging across all priority Membership comms, journeys, destinations and platforms.
IN PARTNERSHIP with R/GA we created over 120 deliverables for email, app, dotcom, and social platforms. The programming leverages our existing asset library while applying a new benefits-driven messaging for clarity and consistency.
The nike.com journey can be experienced live at nike.com/membership.
The objective for this Membership programming was to provide global consistency in look, feel and messaging across all priority Membership comms, journeys, destinations and platforms.
IN PARTNERSHIP with R/GA we created over 120 deliverables for email, app, dotcom, and social platforms. The programming leverages our existing asset library while applying a new benefits-driven messaging for clarity and consistency.
The nike.com journey can be experienced live at nike.com/membership.
CREDITS
Creative Director – Mark Aver
Design Director – Caue Oliveira
Digital Design — Holly Johnson
WRiting – Sara Fantl
Agency Partner – R/GA
OPS – KAYLA FOSTER
Design Director – Caue Oliveira
Digital Design — Holly Johnson
WRiting – Sara Fantl
Agency Partner – R/GA
OPS – KAYLA FOSTER